The video features patrons at an art gallery glued to their phones. The artwork hanging on a wall that they should be paying attention to appear to be QR codes. And with a closer look, they are exactly that. Scanning them provides an interactive experience, providing fans with more details about the song’s overall message.
The QR codes lead viewers to a cryptic website, which will reveal more mysteries in the coming weeks.
In the video’s description, Rise Against explain, “‘Talking To Ourselves’ is about watching yourself and the people around you fall into complacency. Despite your best efforts to get people’s attention, it feels like no one is listening. Sometimes we feel the urge to do something crazy, to disturb the peace, to jostle the world around us awake. Our actions might be seen as out of the ordinary, but they are acts of desperation when all else failed.”
Watch the video for “Talking To Ourselves” below. While you’re at it, scan the QR codes and see where they take you.
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